How machine learning is changing the way we track ads
Every dollar spent on advertising should bring a return. But with so many marketing channels and touchpoints, figuring out which…
Everything about postback conversion tracking method
You’ve probably heard the term “postback conversion tracking” thrown around. It might sound a bit technical, but don’t worry –…
Clicks to Insights: Conversion & Event Tracking with Pixels
Digital marketing without insights into user behavior is challenging. Each interaction, from clicks to purchases, contains valuable data that, when…
What is the difference between Tracking Pixel and S2S Postback URL tracking?
What kind of conversion tracking method you should use is one of the most important questions that you need to…
Conversion API Tracking: Everything you need to know
How to improve the media buying experience, and not put user privacy at risk? In the current digital landscape, it…
What is Ad Tracking?! And How to Do it?
Millions of creatives, copies, designs, tests, brainstorms. It’s very easy to get caught up in a daily marketing routine of…
What is server-side advertising tracking and why you should implement it?
Have you heard about GDPR, CCPA, CCPR, ATT prompt, Facebook Conversion API things, Google Privacy Sandbox? It’s all about the…
iOS 17: everything you need to know as an advertiser
Step-by-step the world of advertising is turning into a privacy-compliant industry. At RedTrack, we have seen all of the life-changing…
How to track customer journey: Conversion Path Report by RedTrack
One of the biggest troubles we see in marketing is the inability to understand which tactics or channels actually drive…
Ad Tracker vs Google Analytics 4: Which One Should You Choose?
We need to talk about the damage recent privacy updates are making to your ad tracking. It’s no secret the…