Customer Experience Survey in Automobile Industry

It’s time for investment in customer experience management (CEM) in automobile industry. The CEM solution enables automobile manufacturers, dealers and service providers to capture the "voice of the customer" through digital campaigns & surveys for collecting continuous and real-time feedbacks. The solution helps to analyze automotive customer experience feedbacks, which are captured by Email, SMS, mobile or web applications responses and all digital and social network channels.


Digital Campaigns For Automobile Brands

In automotive industry, the customer experience management (CEM) is not straight forward. In case of automobile industry sales dealers, or after sales service dealers, with challenges of enhancing dealer-manufacturer CEM data integration is managed by CHI® Express customer experience management (CEM) tool. Configure your customized and targeted survey for all dealers with branding or after sales customer experience questions, message, channel and timing for your customer satisfaction campaigns through the intelligent CEM tool. This solution is integrated with IT enabled Haapi CEM framework. We provide comprehensive products and services to help you more effectively reach existing customers in order to increase customer loyalty, improve automobile customer relations and maximize brand advocacy across multiple channels.

Basic processes and service skills are in place in most automobile dealerships, but to truly differentiate, automakers need to further emphasize the after sales service experience in addition to the customer experience during test drive, booking, or purchase. Finally needs automobile brand experience identification, and competitor comparison—seemingly small steps that can make a big difference in delivering automotive industry customer experience.


CEM solution enables to automobile manufacturers and dealers to capture CX through real-time customer satisfaction survey.


Improve and manage automobile customer experience campaigns with customized survey questions, schedules.


Online campaign insights to build and optimize automobile digital campaigns for improved customer experience through multichannel.


Improve the effectiveness of experience of automobile customers by digital campaigns, collecting continuous real-time feedback.

Comprehensive CEM processes for Automotive Companies

Achieve Continuous Customer Engagement, by unifying online and offline information to create a true multi-channel view of each customer experience feedback. From online reviews to structured surveys, to open-ended comments and voice feedback, allowing customers to tell their stories which solicit high response rates and rich, accurate customer experience data. Once customer stories are collected and actionable insights surfaced, the CX dashboards help to compare the improvements in Voice of Customer, Customer Engagement, Employee Engagement, and Social Advocacy. Haapi CX framework helps to share brand, business, and relationship-building information inside your organization. The real-time reporting of customer experience for automobile industry leverages substantial benefits to the consumers, the Dealers and the Manufacturers.

Customer Loyalty in After-sales

After-sales services brings car-makers closer to their customers using digital customer relationship management that focuses on CX throughout the after sales phase.

Centralized Customer Data

Paradigm shift for CEM integrated with CRM through centralized customer data. Real-time customer experience feeds are the future differentiator for automotive OEMs.

Digital Experience Transition

Online car configurator on OEMs automobile websites is the starting point of digital customer experience to establish contact between the brand and customer.

Enrich Multi-channel Experience

The CX solution empowers automobile companies with more actionable data, and make the feedback process a more engaging, positive experience for customers.

The Happiness Analysis API framework acts as an interface between your enterprise system and customer experience management survey feedback analysis based on real-time customer survey responses. The Haapi framework empowers you to review CX and NPS in real-time and provides quality metrics that helps you to analyze customer survey feedbacks and improve the overall customer facing processes. A scalable CEM solution for delivering automated customer experience survey configuration with advanced integration, security, and real-time CX dashboards for analytics.