Improve SCM customer satisfaction

Haapi helps to understand customer experience survey feedbacks about the supply chain operators and also capture needs and expectations of customers. This CEM tool allows supply chain managers to take information captured and to develop or refine products and services that are both compelling to customers and distinct from competitors.

Supply Chain

Value of Customer Experience in SCM

Logistics and inventory management are increasingly important to customer experiences in supply chain management. The more consumers use e-commerce channels to research and purchase products, the more effective companies need to be at ensuring fast and accurate delivery of goods to end customers or supply chain operators. The B2C retailers recently creating multi-channel supply chains to improve customer satisfaction. Consumers enjoy the convenience of being able to rely on mobile, social and in-store service channels for their transactions, which is generating scope to capture customer expectation and experiences through the e-commerce process. The customer experience is transformed into brand loyalty, which requires retailers to analyze and combine these experiences into comprehensive service delivery strategy.


To boost customer satisfaction focus on improving your return policies and customer experience matters on the return policy.


The role of customer care service acts as a strategic integrator for differentiated supply chain management industry.


Develop a supply-chain-wide Customer Experience Survey strategy for successful supply-chain management.


CEM integrated with supply chain helps decision making with clear view of the flow of products, services, and information.

Comprehensive CEM processes for SCM

Supply chain management process depends largely on the communication between buyers and sellers and continuous customer engagement. The Haapi CEM framework creates a true omni-channel experience of each customer satisfaction survey in SCM. From online reviews to structured surveys, to open-ended comments and customer voice as feedback, allowing customers to share stories which solicit high response rates and rich, accurate customer experience data. Once customer stories are collected and actionable insights surfaced, the CHI® Express CX dashboards help to compare the improvements in Voice of Customer, Customer Engagement, Employee Engagement, and Social Advocacy in SCM process. Haapi CX survey framework helps to share brand, business, and relationship-building information inside your organization.

Customer Satisfaction Survey & Loyalty in SCM

Communications services brings SCM operators closer to their customers using digital customer relationship management that focuses on CX throughout the SCM process.

Centralized Customer Satisfaction Survey Data

Paradigm shift for CEM integrated with CRM through centralized customer data. Real-time customer experience survey feeds are the future differentiator for SCM providers.

Digital Experience Transition

Online transaction and updates through email, SMS or websites is the starting point of digital customer experience to establish contact between the brand and customer.

Enrich Omni-channel Experience

Our CX survey solution empowers SCM companies with more actionable data, and make the feedback process a more engaging, positive experience for customers.

The Happiness Analysis API framework acts as an interface between your enterprise system and customer experience management survey feedback analysis based on real-time customer survey responses. The Haapi framework empowers you to review CX and NPS in real-time and provides quality metrics that helps you to analyze customer survey feedbacks and improve the overall customer facing processes. A scalable CEM solution for delivering automated customer experience survey configuration with advanced integration, security, and real-time CX dashboards for analytics.